Hello,

I’m Will...

Originally based in London, now rooted in Toronto and collaborating with companies globally.
I am highly skilled with a deep understanding of designing complex interactive experiences for applications, software, and web interfaces for both enterprise and consumer clients.
[ SCROLL ]

I've been working with enterprise and consumer clients, creating digital products, user experiences and branding for over twelve years.

[ CLIENTS ]
[ EXPERIENCE ]
Lead UI/Visual Designer | Jun 2020 - Dec 2023

Norman & Sons

Designing user-centered software for next-generation propositions in financial services. Clients include leading global investment banks.
Lead Product Designer | Nov 2019 - Mar 2020

11:FS

Design consulting of next-generation propositions for challengers in the financial services industry working with existing firms looking to innovate and start-ups looking to scale.
Lead Product Designer | Sep 2018 - Sep 2019

CognitionX

Design of CognitionX’s expert advice platform, bringing clarity to the complex and fast-paced world of AI and emerging technology.
Senior UI/Visual Designer | Feb 2018 - Jul 2018

Deutsche Bank

Responsible for establishing the visual portion of Deutsche Bank's digital design system.
Senior UI/Visual Designer | Oct 2017 - Jan 2018

Splendid Unlimited

Visual design lead at full-service design and technology agency, working on projects for commercial and retail banking clients, creating designs aimed at delivering best-in-class customer and user experiences.
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