I'm a digital designer who creates interactive products that empower users in today's ever evolving digital world. I take a multidisciplinary approach in developing simple, creative, and intuitive designs. I look to innovate using the possibilities of technology by combining key skills in user-centred design, concept development, UI design, brand identity and visual direction.
My experience to date has allowed me to work on projects ranging from responsive websites for boutique companies to enterprise digital applications for finance, government and telecommunication clients.
As our needs change and evolve, I strive to maintain and enhance a core set of design skills. I use a holistic approach to tackle design problems, employing skills developed from practise in various design disciplines.
My design process begins and ends with the user. By identifying real user needs and focusing on the essence of their requirements, I aim to provide solutions that are intuitive, accessible and usable.
Making something look simple is easy, but making something both look simple and easy to use is harder. I iterate designs following a basic process of discovery/design/implementation until the final solution fulfills all of its needs.
The Internet of Things has given us an ever growing number of channels and touch points. I begin by establishing a framework that allows for adaptable design solutions that also provide a consistent and unified experience.
Typography is fundamental to all my design work acting as the foundation of all effective and efficient communication. I abide by typographic principles in order to structure content, form interaction and to shape text.
I challenge myself to achieve a fine balance between interaction and visual design. By first ensuring my design is well informed, I aspire to create designs that have functional beauty with visuals that go beyond aesthetics.
With design embedded in every aspect of daily life, I look outside my discipline in order to find inspiration and broaden my skill set. Using this thinking I look to tackle design problems with a more holistic approach.
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