Available for hire
Craft-led designer helping businesses streamline solutions, scale smarter, and create standout brand experiences.
SERVICES
Specialist focus.
Full-stack capabilities.
Product Design
User Experience Design (UX)
Web & Mobile Apps
Research & Discovery
User Journeys & IA
Wireframes & Prototyping
Visual Design
Design Systems
User Interface Design (UI)
Colours, Typography & Iconography
Interaction Design
Landing Pages
Brand Identity
Logos & Visual Identity
Brand & Product Positioning
Art Direction
Graphic Design
Pitch & Slide decks
Collaboration
Design Strategy
Business Goals
Guideline Adoption
Design Governance
Agile Delivery
Product Design
User Experience Design (UX)
Web & Mobile Apps
Research & Discovery
User Journeys & IA
Wireframes & Prototyping
Visual Design
Design Systems
User Interface Design (UI)
Colours, Typography & Iconography
Interaction Design
Landing Pages
Brand Identity
Logos & Visual Identity
Brand & Product Positioning
Art Direction
Graphic Design
Pitch & Slide decks
Collaboration
Design Strategy
Business Goals
Guideline Adoption
Design Governance
Agile Delivery
Product Design
User Experience Design (UX)
Web & Mobile Apps
Research & Discovery
User Journeys & IA
Wireframes & Prototyping
Visual Design
Design Systems
User Interface Design (UI)
Colours, Typography & Iconography
Interaction Design
Landing Pages
Brand Identity
Logos & Visual Identity
Brand & Product Positioning
Art Direction
Graphic Design
Pitch & Slide decks
Collaboration
Design Strategy
Business Goals
Guideline Adoption
Design Governance
Agile Delivery
SELECTED WORK
ABOUT
With a background in industrial, graphic, and UX design, I bring a unique, multidimensional approach to crafting impactful, lasting solutions.
I'm driven by design’s power to solve real problems—blending creativity, innovation, and a passion for craft to create meaningful experiences.
APPROACH
Grounded in proven principles, my process is clear, adaptable, and ready for any challenge.
DISCOVER & DEFINE
Design the Right Thing
Define the problem, set the vision, and align with business goals—ensuring we solve real user needs with purpose and clarity.
DISCOVER & DEFINE
Design the Right Thing
Define the problem, set the vision, and align with business goals—ensuring we solve real user needs with purpose and clarity.
DISCOVER & DEFINE
Design the Right Thing
Define the problem, set the vision, and align with business goals—ensuring we solve real user needs with purpose and clarity.
DESIGN
From Vision to Detail
Translate ideas into thoughtful, user-centered solutions that are beautifully functional, scalable, and built to last.
DESIGN
From Vision to Detail
Translate ideas into thoughtful, user-centered solutions that are beautifully functional, scalable, and built to last.
DESIGN
From Vision to Detail
Translate ideas into thoughtful, user-centered solutions that are beautifully functional, scalable, and built to last.
DELIVER
Scale with Intention
From MVP to growth, launch with confidence and evolve with precision—adapting fast while staying true to the vision.
DELIVER
Scale with Intention
From MVP to growth, launch with confidence and evolve with precision—adapting fast while staying true to the vision.
DELIVER
Scale with Intention
From MVP to growth, launch with confidence and evolve with precision—adapting fast while staying true to the vision.
CLIENTS
"
One of the most skilled and adaptable design professionals in the space, I highly recommend working with Will!
Ian Lawton
Director, Head of UX for Markets | Barclays
"
One of the most skilled and adaptable design professionals in the space, I highly recommend working with Will!
Ian Lawton
Director, Head of UX for Markets | Barclays
"
One of the most skilled and adaptable design professionals in the space, I highly recommend working with Will!
Ian Lawton
Director, Head of UX for Markets | Barclays
"
The ability to combine strategic foresight, systems thinking, and a meticulous eye for detail—down to the nearest pixel—makes Will the design partner of choice.
Nicholas Jenkins-Smith
Design Director | Siegel+Gale
"
The ability to combine strategic foresight, systems thinking, and a meticulous eye for detail—down to the nearest pixel—makes Will the design partner of choice.
Nicholas Jenkins-Smith
Design Director | Siegel+Gale
"
The ability to combine strategic foresight, systems thinking, and a meticulous eye for detail—down to the nearest pixel—makes Will the design partner of choice.
Nicholas Jenkins-Smith
Design Director | Siegel+Gale
EXPERTISE
Driven by clarity and focused on what truly makes products work.
Strategic Simplicity
I design intuitive products that align user needs with business goals—bringing clarity, speed, and common sense to complex challenges.
Strategic Simplicity
I design intuitive products that align user needs with business goals—bringing clarity, speed, and common sense to complex challenges.
Strategic Simplicity
I design intuitive products that align user needs with business goals—bringing clarity, speed, and common sense to complex challenges.
Craft with Purpose
I prioritise quality over quantity, focusing on meaningful outcomes and long-term value rather than just shipping features.
Craft with Purpose
I prioritise quality over quantity, focusing on meaningful outcomes and long-term value rather than just shipping features.
Craft with Purpose
I prioritise quality over quantity, focusing on meaningful outcomes and long-term value rather than just shipping features.
Vision-Led Creativity
I bring original thinking and bold direction to every project—setting trends, not following them, and always designing with intent.
Vision-Led Creativity
I bring original thinking and bold direction to every project—setting trends, not following them, and always designing with intent.
Vision-Led Creativity
I bring original thinking and bold direction to every project—setting trends, not following them, and always designing with intent.