CLIENT
Grip
ROLE
Product Designer
CONTRIBUTION
Logos & Visual Identity
Research & Discovery
User Journeys & IA
Wireframes & Prototyping
INDUSTRY
Productivity
YEAR
2019
Grip
OVERVIEW
Creating the ultimate all-in-one app for seamless group planning
It’s a familiar challenge we all face with friends or family, everyone’s excited to plan a trip, but staying aligned is tough when schedules don’t match and time is limited. Grip is an app designed to simplify the process of making and organising group plans. The goal was to bring all the key steps of planning a successful trip or event into one easy, convenient app.
This project was an exercise in pure design thinking, taking a human-centred approach to innovation. My defined process focused on end-to-end product development. The goal was to identify a market opportunity, clearly define the problem, develop an effective solution, and validate it with real users.
I began with a research plan, applying relevant UX exercises and techniques to help me empathise with users and build a deep understanding of the problem.
MY ROLE
Trip planning is a mess, especially with friends.
I took on the task of developing a product end to end, driven by the belief that creating an app could make it easier to organise and manage group plans. Starting with research, I identified the target audience as millennials aged 24–34. I conducted interviews to better understand their goals and motivations, focusing on a few key assumptions:
Quicker, easier decision-making
Direct access to essential information
Clearly organised plans
Preference for being told the plan and then following along
One major insight was that when time and energy aren't factored into the planning process, group motivation drops, deadlines are missed, and plans often fall apart.
With prioritised findings in hand, I had a strong foundation to move forward. I applied relevant research methods, including persona development and competitor analysis, which led to refining the core problem statement:
“Groups need a way to suggest, agree on, and commit to plans.”
This became the springboard for the design phase.
Design phases included:
MVP proposal
User flows
User Journeys
Sketches, wireframing & prototyping
Usability testing
Visual design
Branding identity
OUTCOMES
At the core, you need something to spark action, this could be the solution.
This was a self-initiated project built around a real problem and grounded in real user research. I defined an MVP with core features, which I took through multiple rounds of user testing. The result was a solution ready to scale to a wider audience, with clear opportunities for future feature development. I also created not just the UI, but a scalable brand identity and system.
Planned future features include:
Investigating the group user journey
Assigning user responsibilities
Commenting
Messaging