Paynode 2.0

Avinode is the largest online marketplace for buying and selling air charter (private jet) services, and the leading provider of digital solutions for air charter professionals.

We were engaged by Avinode to design an end-to-end payments solution—addressing a critical gap in an industry where no such offering currently exists. To maintain market leadership and strengthen defensibility, Avinode aimed to evolve Paynode, their existing payment platform, giving users more reason to stay within their ecosystem.

We applied a Jobs to be Done (JTBD) framework to understand the workflows of brokers and operators and identify gaps in their daily tasks. During the research phase, we conducted qualitative interviews with a diverse mix of users, which helped uncover the core features Paynode needed to become a best-in-class business aviation payments system.

These insights informed a feature roadmap that prioritized opportunities based on user needs—giving Avinode a clear path forward. We also assessed technical requirements and recommended complementary products and services to help bring the proposition to life.