Establishing Wattpad’s Visual Identity

OVERVIEW

As a fast-growing product spanning multiple platforms, a new visual identity and design system needed to be established. The goal: to improve design operations, enable product teams to work independently, and ensure alignment with a unified vision.

I joined the Toronto-based startup as a Visual Designer, tasked with elevating the look and feel of its applications, website, and online brand.

Read the full case study to learn how I tackled the design challenges of building a visual identity in a fast-growing startup here.