CLIENT
Transport for London
ROLE
Visual Designer
CONTRIBUTION
Design System
User Interface Design
User Experience Design
INDUSTRY
Transport
YEAR
2014
TfL's Digital Upgrade
OVERVIEW
Tasked with creating a new look and feel for tfl.gov.uk, we designed a streamlined mobile-first experience focused on clarity, ease, and the needs of commuters on the move.
It sounded straightforward, but it was no small task, given the site’s massive reach. Used by 75% of Londoners and already boasting a 90% satisfaction score, the site saw 8 million unique visitors each month, with Journey Planner alone accounting for over 3 million of them.
Read the full case study to learn about my contributions to the full digital upgrade of Transport for London’s new responsive website here.
