2014
2014
Vodafone
In an increasingly connected world, it’s no longer about being able to talk and text. Vodafone’s customers rely on the networks many products and services for their growing needs. This means giving up a lot information that the network uses to build up a profile which helps optimise the service. To give transparency and build brand trust, a service was developed that would give users access to their information.
My Information Manager is a customer portal where permissions and preferences can be set. I worked on the visual design of the interface aimed at creating an engaging brand experience.
Vodafone
In an increasingly connected world, it’s no longer about being able to talk and text. Vodafone’s customers rely on the networks many products and services for their growing needs. This means giving up a lot information that the network uses to build up a profile which helps optimise the service. To give transparency and build brand trust, a service was developed that would give users access to their information.
My Information Manager is a customer portal where permissions and preferences can be set. I worked on the visual design of the interface aimed at creating an engaging brand experience.
Challenge
Most users are unaware of the profile information the network gathers and uses. Managing this information can often seem overwhelming and uninteresting. It was important that the interface engage users through a format that would educate and simplify important tasks.
A responsive design was required that could also adapt to different levels of content depending on region.
Exploration
Managing permissions and preferences can be a mundane task. The concepts explored focused on presenting clear information supported by custom illustrations. It was also an opportunity to reinforce the brand through engagement.
Documentation
All designs were compiled and documented in a supporting visual design package. In addition, a style guide extension was created that provided details of all new patterns and components.
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